January 2 2016
For many, Google is usually seen as the site that favorites itself in searches, and it usually has that rap, along with Yelp and TripAdvisor. But now, with recent reports on the domains for this year that have had the most visibility this year, other domains have started to take over the top spot in Google web search listings over the past year.
Many of Google’s sites, along with competitors such as Facebook and Amazon, have also gained the top spots in this year. The first one this year, was Wikipedia, with a 5.12% share, followed by Amazon, Facebook, YouTube, Yelp, WebMD, Walmart, TripAdvisor, food network, and allrecipes following suit. Even though Wikipedia does still dominate by far, it actually has taken a dive in the results this year.
The other competitors are also increasing as well, with them being winners. YouTube also graced one of the top spots at number four, with it showing up along other Google search results this year. However, it is important to note that from this list alone, it doesn’t fully cover the increased levels of visibility that google has on its own local listings, along with shopping listings. Those are also executed through big displays, and if you start to look for local results on a hotel finder with Google, they usually are still seen from Google or lead to google properties still.
Now, with that being said, it’s important to also see that although companies like Yelp still get a ton of exposure, the exposure is actually going down and the listings are actually being pushed down, especially on mobile. That means that a lot of Google’s main powerhouse sites are actually not having as much of a leverage before.
Now, with ones that have increased dramatically over the last year, the main runner is Etsy, with a 156% increase over the last year. Instagram was right behind at 123%, with groupon actually upon its own game and having a 90% game, showing that the SEO game is increasing. The google play app has also had a dramatic change with an increased exposure of 41%, but iTunes still beat it out by 7% with a 48% gain. For the ones that lost the most, you have twitter, which dramatically decreased in visibility, despite a deal being made between made to help expose twitter more on google searches. However, it seems that counting the tweets that were made was actually part of a special display deal. Pinterest also saw a decrease as well, even though it is still 13th overall on Google traffic.
Also, despite sites like Wikipedia getting a lot more exposure from google, it actually saw the biggest loss. It’s still a winner in most everyone’s eyes though.
Yelp also got less visibility over the previous years, which means that google might be trying to harm it, but it’s not fully confirmed since it is still a big overall winner, and the main issue is looking only at the web search listings and the other displays in the search results page as well.